Thursday, 1 December 2016

Music Video Research - narrative, romantic - analyse and link to own music video idea - 2

Music Video Research - narrative, romantic - analyse and link to own music video idea - 2

Falling in Love - by Us the Duo





Genre: Friendship - romance, love, fate

Narrative/Type/Layout/Order: This video tells a story, mainly consisting of shots that relate to the lyrics and genre of the song and flow well with the song's rhythm. For example, there a shots of the couple doing things together such as riding a bike and dancing which are stereotypcially romantic couple activities. 

Audience: This song, and it's music video, are suitable for all ages however I would rate it a PG because it includes adult themes of growing up and falling love. The song is nostalgic, emotional and meaningful - it aims to make people realise that falling in love is positive and fulfilling when reciprocated. The positivity of the song is hopeful and will relate to the romantic relationships of many audience members.

Actors and characters, costumes, props, mise-en-scene: The protagonists in the music video are husband-and-wife musical pair 'Us the Duo', Carissa Alvarado and Michael Alvarado. The couple are obviously in love - this is projected by the fact that the music video is set in Paris which is deemed as 'the city of love'. The costumes for the couple were "every-day clothes", this makes the video realistic and give the piece a sense of simplicity and normality. This music video represents the process of falling in love with someone - you spend time with them, and enjoy doing so.

The props in the video were also simple - in order to focus on the relationship in the video - however, musical instruments (such as an accordion) are key, the acoustic instruments represent a purity in their love. This is significant because this works well with the score. 
Expression, Appearance, Lighting, Locations/Setting: The music video has is set in different places around Paris, bridges, streets, restaurants, side alleys - all on sunny days and mostly when the sun is setting, this emphasises the songs romantic genre.

Camera work - movements, shots, angles, compositions, shot length: The video includes a lot of camera movement -for example when the couple are dancing and spinning around together the camera also spins around them but in the opposite direction - this presents them as the centre of each other's world and dizzy/giddy in each other's company. The camera angle on one of these shots is a slight low angle, suggesting that their love is something high-up and positive - the dancing shots are also quite long shots because this is where we see them at their most intimate. Most of the shots have both of them in, suggesting that they are not whole without the other one. The camera composition also always has the couple as the main focus but also often has them in a wider shot so that the romantic setting can be seen.

Editing - transitions, treatments, titles: The treatments for this music video were war - there were a few bluer shots but that was to contrast different days and different evenings and give a sense of natural light and love. The transitions were straight cuts which flowed well, and the title of the duo and of the song appeared at the beginning  in white font that replicated beautiful, hand-written calligraphy.

Sound - song/score, synchronous, sound effects, ambient sound: The track included many harmonies - the male and female vocals blend well together along with the instruments - such as the 'spanish guitar' - this music video went well with the song and was synchronous; the visuals related to/reflected the lyrics.

Media representations of youth culture: In this music video we see a couple of young adults falling in love - this represents them as perhaps going past the teenage and early young adult stages of life; which some see as a time of rebellious behaviour. However, the couple seem to slightly revert to this behavioural stereotype when the man rides a bike with the woman in the basket of it down a road, this is dangerous but at the same time romantic; "love makes people do crazy things".

I would like to create a music video inspired by the romantic and nostalgic elements of this music video, and incorporate a similar idea by using clips of the couple in my video holding each other in their arms spinning out of joy and love but maybe not actually dancing.

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