Over and Over Again - by Nathan Sykes
Genre: Friendship - romance, love, fate.
Narrative/Type/Layout/Order: This narrative music video tells a story, mainly consisting of shots that relate to the lyrics and genre of the song and flow well with the song's rhythm. The music video also elements of performance based music videos tropes such as the artist Nathan Sykes playing the piano and singing the songs, edited in between shots of narrative about a couple that grew old together, and when one died the other painted their memories reminiscing before dying herself. This could link to concept based music videos tropes as it could represent that this couple' love was so strong that they could not be without one another for too long. The lights above Sykes' piano when he plays also switch on and off according to the melodic rhythm of the piano, this could represent twinkling stars or the repeated ignition of love.
Audience: This song, and it's music video, are suitable for all ages however I would rate it a PG because it includes more adult themes of growing up, falling love and also death. The song is nostalgic, emotional and meaningful - it aims to make people reflect on their life and loves. The song is both positive and melancholic - it focuses on finding and holding on to an eternal and repeatable love but the visuals also link to grief and losing the object of your affections, the person you love, rather than the emotion itself. The couple in the video seem to complete each other, they seem destined.
Actors and characters, costumes, props, mise-en-scene: Nathan Sykes acts as the young man in this video, portrays the young women and plays the women when she is older. The costumes are naturalistic to today's modern society and so are the prop, such as; mobile phones, and painting sets.
Expression, Appearance, Lighting, Locations/Setting: The song expresses an undying love for someone, who may not see themselves as highly as the one who loves them does. The couple appear happy when they are together - the light is natural and bright when they are together, for example it is darker in the barn when they have not got together yet, and it is more greyscale when the old lady is at her husband's grave. The settings are all significant to the couple, the first place they met, where he asked her out, their house, and the man's final resting place.
Camera work - movements, shots, angles, compositions, time lapses, shot length: There are a lot of tracking shots, pans and establishing shots to help explain the narrative and show the relationship blooming. There are then a variety of close-ups mixed in with this to show the intimacy of the couple's relationship.
Editing - transitions, treatments:There are shot reverse shots from one character to the other to show heir facial expressions and love towards each other, however the transitions of the piece are mostly straight cuts this could emphasise the simple flow of the young couple's relationship, however there a few fades to perhaps emphasise how they want their relationship to last but like the memories in this video did to the woman, however sometimes that cannot be. The treatments of the piece are also warmer when the couple are together enhancing the idea that they are fated for one an other.
Sound - song/score, synchronous, sound effects, ambient sound: The song links well to the video, it shows a romantic narrative about a strong love. The score went well with the visuals and created a fluent piece. There is a version of the song featuring Arianna Grande and that includes more harmonious riffs and sections, it is also more complex - the female voice could reflect the female in the video and Sykes' voice could (as it does in the official music video) reflect that that of the male's.
Media representation of youth culture: The teenagers/young adult versions of the couple are seen at party, they are then seen to have each other' number and to go to the cinema - this is typical of youths in the 21st century. The couple then have a family together grow old - we only see the woman grow particularly old though, perhaps the man died young, however the point of the video is that they loved each other to the end.
I would like to create a music video inspired by the romantic and nostalgic elements of this music video, and incorporate a similar idea by using clips of the couple when they are younger and then when they are older - however I think I will make them friends as children and then fall in love at the late teenage stage and end the video on that happy note.
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